Home Dictionary of Alternative Definitions (dAd)

Dictionary of Alternative Definitions (dAd)

Old and familiar business terms are used quite liberally in this digital age – so we’ve begun to compile our own Dictionary of Alternative Definitions (dAd) to help you navigate the new world – please add your own contributions in the comments!

entrepreneur – dAd definition

It seems like everyone wants to be an entrepreneur these days! It's no longer cool enough to simply say "I'm self employed" - they feel they have to say "I'm an Entrepreneur" in order to carry any weight. The problem with the majority of "entrepreneurs"...

influencer – dAd definition

Influential people have influence (over others) - it has always been so and it will continue to be. In recent years, big data and algorithms have been applied to social networks in an attempt to identify the ripple effect that occurs when someone of...

innovation – dAd definition

The future - it's all about innovation don't you know? Innovation is vital to the long term survival of any organisation - but all too often it's only paid lip-service and woe-fully underfunded until it's too late to save the company from inevitable decline and...

startup – dAd definition

Soooooo - you're a startup are you? The sad fact is that the majority of startups don't make it past their third year - the primary reason for this according to analyst firm CB Insights is "no market need" - yes, you read that right...

CEO – dAd definition

Please can all you startups just just STOP! Seriously - calling yourself CEO when your total staff compliment can still fit in a Prius is just LAME. If you're the Founder of your startup then you're probably juggling multiple roles - sales, strategy, product, HR,...