CEO – dAd definition

dAd definition
dAd definition

Please can all you startups just just STOP!

Seriously – calling yourself CEO when your total staff compliment can still fit in a Prius is just LAME. If you’re the Founder of your startup then you’re probably juggling multiple roles – sales, strategy, product, HR, finance etc. Go ahead – wear your Founder or Co-Founder label proudly – but hold back from calling yourself Chief Executive Officer until you actually have an executive team, who themselves have teams (of more than one …..)  and you are running a real business – one that makes money (preferably LOTS of money) – not one that’s still burning capital while you build your MVP.

Please contribute your own additions to our dictionary of Alternative definitions (dAd) in the comments below so we can all have a bit of a chuckle!

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