innovation – dAd definition

dAd definition
dAd definition

The future – it’s all about innovation don’t you know?

Innovation is vital to the long term survival of any organisation – but all too often it’s only paid lip-service and woe-fully underfunded until it’s too late to save the company from inevitable decline and obsolescence.

The companies that are winning the innovation race are not those “doing” innovation – they are the ones that “are innovative” in every aspect. This requires a culture change to move from the old style of thinking that “innovation is done by a department” to bringing every employee along on the journey to “being” an innovative organisation.

Please contribute your own additions to our dictionary of Alternative definitions (dAd) in the comments below so we can all have a bit of a chuckle!

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